Marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Prentice Hall,
2012.
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| Edition: | 14th ed. |
| Subjects: | |
| Online Access: | http://www.pearsonhighered.com |
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| Physical Description: | xxii, 657 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references & index. |
| ISBN: | 9780132102926 |