Principles of Marketing /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson Prentice Hall, 2006.
Edition:11th ed.
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Description
Item Description:Includes index.
Physical Description:671 p. : ill. 28 cm.
ISBN:81-7758-107-4