Principles of marketing /
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| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
2004.
|
| Edition: | 10th ed. |
| Subjects: | |
| Online Access: | http://www.prenhall.com |
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