Principles of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
2004.
|
| Edition: | 10th ed. |
| Subjects: | |
| Online Access: | http://www.prenhall.com |
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MARC
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| 100 | 1 | 0 | |a Kotler, Philip. |9 600 |
| 245 | 1 | 0 | |a Principles of marketing / |c Philip Kotler, Gary Armstrong. |
| 250 | |a 10th ed. | ||
| 260 | 0 | |a Upper Saddle River, NJ : |b Pearson Prentice Hall, |c 2004. | |
| 300 | |a xxix, 661 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. |9 601 | |
| 650 | |a Marketing |x Management. |9 579 | ||
| 700 | 1 | 0 | |a Armstrong, Gary. |9 602 |
| 856 | 4 | |u http://www.prenhall.com | |
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