Principles of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
2004.
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| Edition: | 10th ed. |
| Subjects: | |
| Online Access: | http://www.prenhall.com |
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| Physical Description: | xxix, 661 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0-13-121276-1 |