Marketing management : analysis, planning, implementation and control /
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| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Upper Saddle River, NJ :
Prentice Hall International,
c1997.
|
| Udgivelse: | 9th ed. |
| Fag: | |
| Tags: |
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| 040 | |d PUMLC | ||
| 082 | |2 22 |a 658.8 |b K87 | ||
| 100 | 1 | |a Kotler, Philip. |9 600 | |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation and control / |c Philip Kotler. |
| 250 | |a 9th ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Prentice Hall International, |c c1997. | ||
| 300 | |a xl, 789 p. | ||
| 526 | |a Recommended text : BA432 (Business Studies) | ||
| 650 | 0 | |a Marketing |x Management. |9 579 | |
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