Principles of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson Education,
2014.
|
| Edition: | 15th ed. |
| Subjects: | |
| Online Access: | http://www.pearsonhighered.com |
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| 082 | |2 22 |a 658.8 |b K87 | ||
| 100 | 1 | 0 | |a Kotler, Philip. |9 600 |
| 245 | 1 | 0 | |a Principles of marketing / |c Philip Kotler, Gary Armstrong. |
| 250 | |a 15th ed. | ||
| 260 | |a Boston : |b Pearson Education, |c 2014. | ||
| 300 | |a xxii, 695 p. : |b col. ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 526 | |a Recommended text: BA231, BA484 (Business Studies). | ||
| 650 | 4 | |a Marketing. |9 601 | |
| 650 | |a Marketing |x Management. |9 579 | ||
| 700 | 1 | 0 | |a Armstrong, Gary. |9 602 |
| 856 | 4 | |u http://www.pearsonhighered.com | |
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