Principles of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson Education,
2014.
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| Edition: | 15th ed. |
| Subjects: | |
| Online Access: | http://www.pearsonhighered.com |
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| Physical Description: | xxii, 695 p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0133084043 |