APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2014). Principles of marketing (15th ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Boston: Pearson Education, 2014.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Pearson Education, 2014.

Warning: These citations may not always be 100% accurate.