Cases in marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley and Sons,
1992.
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| Subjects: | |
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| 082 | |2 22 |a 658.8 |b D151 | ||
| 100 | 1 | 0 | |a Dalrymple, Douglas J. |9 3744 |
| 245 | 1 | 0 | |a Cases in marketing management / |c Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre. |
| 260 | 0 | |a New York : |b John Wiley and Sons, |c 1992. | |
| 300 | |a x, 598 p. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 526 | |a Recommended text: BA431 Business Studies | ||
| 650 | 0 | |a Marketing |x Management |x Case studies. |9 3745 | |
| 700 | 1 | 0 | |a Parsons, Leonard J. |9 3746 |
| 700 | 1 | |a Jeannet, Jean-Pierre. |9 3747 | |
| 942 | |2 ddc |c BK | ||
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