Promotion and integrated marketing communications /

QR Code

Promotion and integrated marketing communications /

Saved in:

Bibliographic Details
Main Author:	Semenik, Richard J.
Format:	Book
Language:	English
Subjects:	Advertising campaigns. Communication in marketing.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Marketing communications /
by: Anderson, Patricia M.
Published: (1986)

Features of using artificial intelligence in companies’marketing communications
by: K. A. Arzhanova, et al.
Published: (2024-01-01)

Performance marketing: exploring the new approach to promotion in the digital space
by: D. A. Khokhlov
Published: (2025-05-01)

Marketing communication : modern promotional strategy /
by: Webster, Frederick E.
Published: (1971)

Advertising campaign performance evaluation indicators: essential analysis
by: Larysa Harmider, et al.
Published: (2022-12-01)

The management of promotion : consumer behavior and demand stimulation /
by: Brink, Edward Loren, 1918-
Published: (1963)

Strategic advertising campaigns /
by: Schultz, Don E.
Published: (1989)

ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
by: V. Zhukov, et al.
Published: (2018-03-01)

Marketing communications: decision making as a process of interaction between buyer and seller /Edgar Crane.
by: Crane, Edgar
Published: (1972)

Promotional strategy : managing the marketing communications process /
by: Engel, James F.
Published: (1991)

THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA
by: M. Simakina
Published: (2018-06-01)

Development of rules for budget allocation and methods for evaluating media plans for the digital space
by: D. A. Khokhlov
Published: (2023-09-01)

Marketing communications : a behavioral approach to men, messages, and media /
by: Crane, Edgar
Published: (1965)

SENTENCE STRUCTURE AND PUNCTUATION IN ADVERTISEMENT SLOGANS
by: Aidas Borodinas, et al.
Published: (2021-12-01)

SENTENCE STRUCTURE AND PUNCTUATION IN ADVERTISEMENT SLOGANS
by: Aidas Borodinas, et al.
Published: (2021-12-01)

Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences /
by: Jefkins, Frank William
Published: (1973)

Promotional strategy /
by: Engel, James F.
Published: (1967)

PRESENT TRENDS OF GOODS AND SERVICES PROMOTION ON MARKET
by: Natalya V. Barinova
Published: (2019-06-01)

The role of sociological research in the planning of advertising campaigns
by: A. A. Komarova, et al.
Published: (2019-04-01)

USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
by: L. G. Akhmaeva
Published: (2020-07-01)

Typology of Communication Strategies in the Discourse of Social Advertising
by: M. V. Terskikh
Published: (2020-04-01)

Promotion: A behavioral view /
by: Boyd, Harper W.
Published: (1967)

Implementation of Communication Strategies in Social Advertising Texts
by: M. V. Terskikh
Published: (2020-05-01)

TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET
by: Vladimir A. Polyakov, et al.
Published: (2016-08-01)

Realization of Communicative Strategies and Tactics through Using the Auto-Ethnonym “<i>Russian</i>”
by: K. A. Sukhareva
Published: (2017-12-01)

Brand promotion through online advertising: current tools
by: K. A. Arzhanova, et al.
Published: (2024-04-01)

Marketing communications /
by: Anderson, Patricia M.
Published: (1986)

Communications in marketing /
by: Rowe, Kenneth L.
Published: (1971)

Marketing communications /
by: Coulson-Thomas, Colin
Published: (1983)

Marketing accounting services
by: Denney, Robert W.
Published: (1983)

Macmillan dictionary of marketing & advertising /
by: Baker, Michael John
Published: (1984)

Technical and industrial advertising and marketing /
by: Smith, Paul Ignatius Slee
Published: (1963)

The communications channels with consumers on the internet
by: A. A. Volokhov, et al.
Published: (2020-01-01)

Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market
by: E. V. Bernikova, et al.
Published: (2021-06-01)

Changing approaches to interactive marketing communications due to the development of 5G technology
by: L. G. Akhmaeva
Published: (2022-01-01)

The marketing communications process
by: DeLozier, M. Wayne
Published: (1976)

The marketing of professional accounting services a personal practice development approach
by: Mahon, James Joseph, 1912-
Published: (1982)

The development of marketing communications under globalization of commodity markets
by: O. Kanishchenko
Published: (2021-06-01)

Integration of Managerial Communications into the Strategic Marketing System of the Enterprise
by: Chepurko Anton Yu.
Published: (2025-04-01)

The use of cartoon characters in brand advertising communications
by: G. V. Dovzhik, et al.
Published: (2023-04-01)