Promotion and integrated marketing communications /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 001 | ml2023150496 | ||
| 003 | PUMLC | ||
| 005 | 20240602104141.0 | ||
| 007 | ta | ||
| 008 | 231030b ||||| |||| 00| 0 eng d | ||
| 999 | |c 86949 |d 86949 | ||
| 020 | |a 0324062532 (pbk) |q (paperback) | ||
| 040 | |a PUMLC |b eng |c PUMLC |e rda | ||
| 082 | |2 22 |a 591.1 | ||
| 100 | 1 | 0 | |a Semenik, Richard J. |9 13921 |
| 245 | |a Promotion and integrated marketing communications / |c Richard J. Semenik. | ||
| 264 | |a Singapore : |b Thomson, |c c2002. | ||
| 300 | |a xxxix, 582 pages : |b illustration ; |c 26 cm | ||
| 336 | |2 rdacontent | ||
| 338 | |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | |a Advertising campaigns. |9 13922 | ||
| 650 | |a Communication in marketing. |9 4003 | ||
| 942 | |2 ddc |c BK |h 659.1 |n 1 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |8 MN |a ML015 |b ML015 |c ML015 |d 2008-04-22 |l 0 |o 591.1 S471 |p 150496 |r 2023-10-30 00:00:00 |t 1 |v 220.00 |w 2008-04-22 |y BK | ||