Advertising : principles and practice /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Edition: | Australasian edition. |
| Subjects: | |
| Online Access: | Publisher Details |
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| Physical Description: | xvi, 552 pages : illustration [some color] ; 28 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780733973215 (alk : pbk) |