Marketing research /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
2006.
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| Edition: | 5th ed. |
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| Physical Description: | xxx, 665 p. : col. ill. ; 26 cm. |
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| ISBN: | 0131477323 |