APA (7th ed.) Citation

Burns, A. C. (2006). Marketing research (5th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C. Marketing Research. 5th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2006.

MLA (9th ed.) Citation

Burns, Alvin C. Marketing Research. 5th ed. Pearson Prentice Hall, 2006.