APA (7th ed.) Citation

Cateora, P. R. (1987). Marketing: An international perspective. Irwin.

Chicago Style (17th ed.) Citation

Cateora, Philip R. Marketing: An International Perspective. Homewood, Illinois: Irwin, 1987.

MLA (9th ed.) Citation

Cateora, Philip R. Marketing: An International Perspective. Irwin, 1987.

Warning: These citations may not always be 100% accurate.