Citazione Stile APA (7a Edizione)

Kotler, P. (2001). Principles of marketing (9th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Principles of Marketing. 9th ed. Upper Saddle River, NJ: Prentice Hall, 2001.

Citatione MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 9th ed. Prentice Hall, 2001.