APA (7th ed.) Citation

McColl-Kennedy, J. R. (1992). Marketing: Concepts and strategies. Wadsworth.

Chicago Style (17th ed.) Citation

McColl-Kennedy, Janet R. Marketing: Concepts and Strategies. Belmont, CA: Wadsworth, 1992.

MLA (9th ed.) Citation

McColl-Kennedy, Janet R. Marketing: Concepts and Strategies. Wadsworth, 1992.

Warning: These citations may not always be 100% accurate.