Marketing management : strategy and cases /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons,
1986.
|
| Edition: | 4th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | xiii, 925 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | includes bibliographical references & index. |
| ISBN: | 0471838993 |