APA (7th ed.) Citation

Dairymple, D. J. (1986). Marketing management: Strategy and cases (4th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Dairymple, Douglas J. Marketing Management: Strategy and Cases. 4th ed. New York: John Wiley & Sons, 1986.

MLA (9th ed.) Citation

Dairymple, Douglas J. Marketing Management: Strategy and Cases. 4th ed. John Wiley & Sons, 1986.

Warning: These citations may not always be 100% accurate.