Foundations of marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
South-Western, Cengage Learning,
c2013.
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| Edition: | 5th ed. |
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| Physical Description: | xxiii, 550 p. : col. ill. ; 28 cm. |
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| ISBN: | 1111580162 (pbk.) |