Pride, W. M. (2013). Foundations of marketing (5th ed.). South-Western, Cengage Learning.
Chicago Style (17th ed.) CitationPride, William M. Foundations of Marketing. 5th ed. Mason, OH: South-Western, Cengage Learning, 2013.
MLA (9th ed.) CitationPride, William M. Foundations of Marketing. 5th ed. South-Western, Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.