APA (7th ed.) Citation

Kotler, P. (1997). Marketing: An introduction (4th ed.). Prentice Hall International.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing: An Introduction. 4th ed. Upper Saddle River, NJ: Prentice Hall International, 1997.

MLA (9th ed.) Citation

Kotler, Philip. Marketing: An Introduction. 4th ed. Prentice Hall International, 1997.

Warning: These citations may not always be 100% accurate.