Principles of marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
1999
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| Edition: | 8th ed. |
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| Physical Description: | xviii, 118 p.: col. ill. ; 28cm. |
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| ISBN: | 0130961906 |