APA (7th ed.) Citation

Kotler, P. (1999). Principles of marketing (8th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 8th ed. Upper Saddle River, NJ: Prentice Hall, 1999.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 8th ed. Prentice Hall, 1999.