APA (7th ed.) Citation

Neal, C. (1999). Consumer behavior: Implications for marketing strategy (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Neal, Cathy. Consumer Behavior: Implications for Marketing Strategy. 2nd ed. Beijing: McGraw-Hill, 1999.

MLA (9th ed.) Citation

Neal, Cathy. Consumer Behavior: Implications for Marketing Strategy. 2nd ed. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.