Marketing management /
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | Millennium edition |
| Series: | The Prentice Hall international series in marketing
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| Subjects: | |
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| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler. |
| 250 | |a Millennium edition | ||
| 264 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2000. | ||
| 300 | |a xxxii, 718, [32] pages : |b colored illustrations. ; |c 26 cm | ||
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| 440 | 4 | |a The Prentice Hall international series in marketing |9 12946 | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 520 | |a For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. | ||
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