APA (7th ed.) Citation

McDaniel, C., & Gates, R. (1996). Contemporary marketing research (3rd ed.). West.

Chicago Style (17th ed.) Citation

McDaniel, Carl, and Roger Gates. Contemporary Marketing Research. 3rd ed. St. Paul, Minneapolis: West, 1996.

MLA (9th ed.) Citation

McDaniel, Carl, and Roger Gates. Contemporary Marketing Research. 3rd ed. West, 1996.