Marketing strategy /

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Bibliographic Details
Main Author:	Ferrell, O. C.
Other Authors:	Hartline, Michael D.
Format:	Book
Language:	English
Published:	Australia : South-Western Cengage Learning, 2011.
Edition:	5th ed.
Subjects:	Marketing. Marketing > Management. Strategic planning.
Online Access:	http://www.CengageBrain.com
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