Marketing strategy /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Australia :
South-Western Cengage Learning,
2011.
|
| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | http://www.CengageBrain.com |
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MARC
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| 005 | 20240602104003.0 | ||
| 008 | 180319s19uu xx 00 eng d | ||
| 020 | |a 053846738X | ||
| 100 | 1 | 0 | |a Ferrell, O. C. |
| 245 | 1 | 0 | |a Marketing strategy / |c O.C. Ferrell, Michael D. Hartline. |
| 250 | |a 5th ed. | ||
| 260 | 0 | |a Australia : |b South-Western Cengage Learning, |c 2011. | |
| 300 | |a xxiii, 743 p. : |b ill. ; |c 26 cm. | ||
| 500 | |a Includes brands & companies, name and subject indexes. | ||
| 504 | |a Endnotes: p. 687 - 714. | ||
| 650 | 0 | |a Marketing. | |
| 650 | |a Marketing |x Management. | ||
| 650 | |a Strategic planning. | ||
| 700 | 1 | 0 | |a Hartline, Michael D. |
| 856 | 4 | |u http://www.CengageBrain.com | |
| 942 | |c BK |2 ddc | ||
| 999 | |c 83941 |d 83941 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |a ML015 |b ML015 |c ML015 |d 2024-06-02 |e Reuben M. Daniel |l 2 |o 658.8 F383 |p 159276 |r 2025-04-14 13:52:49 |s 2025-03-14 |w 2019-03-06 |y BK | ||