Marketing strategy /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Australia :
South-Western Cengage Learning,
2011.
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | http://www.CengageBrain.com |
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| Item Description: | Includes brands & companies, name and subject indexes. |
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| Physical Description: | xxiii, 743 p. : ill. ; 26 cm. |
| Bibliography: | Endnotes: p. 687 - 714. |
| ISBN: | 053846738X |