APA (7th ed.) Citation

Ferrell, O. C., & Hartline, M. D. (2011). Marketing strategy (5th ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 5th ed. Australia: South-Western Cengage Learning, 2011.

MLA (9th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 5th ed. South-Western Cengage Learning, 2011.