On knowing the consumer /
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| Corporate Author: | |
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| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
New York :
Wiley,
[c1966].
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| Series: | The Wiley marketing series
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| Subjects: | |
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| Item Description: | Planned and conducted by the Stanford University Graduate School of Business. |
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| Physical Description: | viii, 247 p. : ill. |