APA (7th ed.) Citation

Consumer Behavior Symposium (1964 : Stanford) & Newman, J. W. (1966). On knowing the consumer. Wiley.

Chicago Style (17th ed.) Citation

Consumer Behavior Symposium (1964 : Stanford) and Joseph W. Newman. On Knowing the Consumer. New York: Wiley, 1966.

MLA (9th ed.) Citation

Consumer Behavior Symposium (1964 : Stanford) and Joseph W. Newman. On Knowing the Consumer. Wiley, 1966.