Consumer behavior and marketing strategy /

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C. (Jerry Corrie), 1944-
Format: Book
Language:English
Published: Chicago : Irwin, c1996.
Edition:4th ed.
Series:The Irwin series in marketing
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Consumer behavior and marketing strategy / by Peter, J. Paul

Published 1996
Book