APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (1996). Consumer behavior and marketing strategy (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 4th ed. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 4th ed. Irwin, 1996.