An econometric approach to a marketing decision model /

An econometric approach to a marketing decision model /

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Bibliographic Details
Main Author: Frank, Ronald E.
Other Authors: Massy, William F.
Format: Book
Language:English
Published: Cambridge, Mass. : M.I.T. Press, c1971.
Subjects:
Marketing
Econometrics.
Marketing > Decision making.
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Description
Item Description:Includes index.
Physical Description:224 p. ; 23 cm.
Bibliography:bibliography: p. 220.
ISBN:026206037X (hc)

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