APA (7th ed.) Citation

Frank, R. E., & Massy, W. F. (1971). An econometric approach to a marketing decision model. M.I.T. Press.

Chicago Style (17th ed.) Citation

Frank, Ronald E., and William F. Massy. An Econometric Approach to a Marketing Decision Model. Cambridge, Mass.: M.I.T. Press, 1971.

MLA (9th ed.) Citation

Frank, Ronald E., and William F. Massy. An Econometric Approach to a Marketing Decision Model. M.I.T. Press, 1971.