APA (7th ed.) Citation

Zikmund, W. G. (1994). Exploring marketing research (5th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 5th ed. Fort Worth: Dryden Press, 1994.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 5th ed. Dryden Press, 1994.