Modern marketing theory : critical issues in the philosophy of marketing science /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH :
South-Western Pub. Co.,
c1991.
|
| Subjects: | |
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| 008 | 941018s1991 ohua b 00110 eng | ||
| 020 | |a 0538812214 | ||
| 100 | 1 | 0 | |a Hunt, Shelby D. |
| 245 | 1 | 0 | |a Modern marketing theory : |b critical issues in the philosophy of marketing science / |c Shelby D. Hunt. |
| 260 | 0 | |a Cincinnati, OH : |b South-Western Pub. Co., |c c1991. | |
| 300 | |a x, 499 p. : |b ill. | ||
| 500 | |a "SS62AA." | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Philosophy, Modern. | |
| 650 | 0 | |a Positivism. | |
| 650 | 0 | |a Marketing research | |
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