Modern marketing theory : critical issues in the philosophy of marketing science /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH :
South-Western Pub. Co.,
c1991.
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| Subjects: | |
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| Item Description: | "SS62AA." |
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| Physical Description: | x, 499 p. : ill. |
| ISBN: | 0538812214 |