Handbook of modern marketing /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1970.
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| 245 | 0 | 0 | |a Handbook of modern marketing / |c Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. |
| 260 | 0 | |a New York : |b McGraw-Hill, |c 1970. | |
| 300 | |a 1 v. (various pagings) : |b ill. | ||
| 504 | |a Includes bibliographies. | ||
| 650 | 0 | |a Marketing |x Addresses, essays, lectures. | |
| 700 | 1 | 0 | |a Buell, Victor P. |
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