APA (7th ed.) Citation

Buell, V. P. (1970). Handbook of modern marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Buell, Victor P. Handbook of Modern Marketing. New York: McGraw-Hill, 1970.

MLA (9th ed.) Citation

Buell, Victor P. Handbook of Modern Marketing. McGraw-Hill, 1970.