Promotion: A behavioral view /

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Promotion: A behavioral view /

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Bibliographic Details
Main Author:	Boyd, Harper W.
Other Authors:	Levy, Sidney J.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, 1967.
Series:	Prentice-Hall foundations of marketing series
Subjects:	Advertising. Sales promotion. Communication.
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