Promotion: A behavioral view /

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Bibliographic Details
Main Author:	Boyd, Harper W.
Other Authors:	Levy, Sidney J.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, 1967.
Series:	Prentice-Hall foundations of marketing series
Subjects:	Advertising. Sales promotion. Communication.
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245	1	0	\|a Promotion: A behavioral view / \|c Harper W. Boyd, Jr., Sidney J. Levy.
260	0		\|a Englewood Cliffs, N.J. : \|b Prentice-Hall, \|c 1967.
300			\|a 115 p. : \|b ill.
490	0		\|a Prentice-Hall foundations of marketing series
650		0	\|a Advertising.
650		0	\|a Sales promotion.
650		0	\|a Communication.
700	1	0	\|a Levy, Sidney J.
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