Promotional strategy : managing the marketing communications process /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
c1991.
|
| Edition: | 7th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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| 008 | 940620s1991 iluaf b 00110 eng | ||
| 020 | |a 0256082049 | ||
| 100 | 1 | 0 | |a Engel, James F. |
| 245 | 1 | 0 | |a Promotional strategy : |b managing the marketing communications process / |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | |a 7th ed. | ||
| 260 | 0 | |a Homewood, IL : |b Irwin, |c c1991. | |
| 300 | |a xxv, 753 p., [12] p. of plates : |b ill. (some col.) | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing |x Management | |
| 700 | 1 | 0 | |a Warshaw, Martin R. |
| 700 | 1 | 0 | |a Kinnear, Thomas C., |d 1943- |
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