Strategic marketing management : planning, implementation, and control /
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| Main Author: | Wilson, R. M. S. (Richard Malcolm Sano) |
|---|---|
| Corporate Author: | Chartered Institute of Marketing |
| Other Authors: | Gilligan, Colin, Pearson, David J. |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1992.
|
| Series: | Marketing series (London, England)
|
| Subjects: | |
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