Strategic marketing management : planning, implementation, and control /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1992.
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| Series: | Marketing series (London, England)
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| Subjects: | |
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| Item Description: | "Published in association with the Chartered Institute of Marketing." |
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| Physical Description: | xx, 644 p. : ill. |
| ISBN: | 0750603291 : |