Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic marketing management: Planning, implementation, and control. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationWilson, R. M. S., Colin Gilligan, and David J. Pearson. Strategic Marketing Management: Planning, Implementation, and Control. Oxford ; Boston: Butterworth-Heinemann, 1992.
MLA (9th ed.) CitationWilson, R. M. S., et al. Strategic Marketing Management: Planning, Implementation, and Control. Butterworth-Heinemann, 1992.
Warning: These citations may not always be 100% accurate.