Principles of marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey :
Prentice Hall,
1983.
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| Edition: | 2nd ed. |
| Series: | The Prentice-Hall Series in Marketing
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| Subjects: | |
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| Physical Description: | xxiv, 676 p. : ill. [some col.] ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0137016646 |